Imagine a scent that boosts your wellbeing, not just hides your mood. The perfumery world is changing fast, moving beyond old luxury ideas. Fragrance is booming, growing faster than any other beauty sector in early 2024. Prestige scents are set to grow steadily until 2025. With thousands of new scents coming, this trend is here […]
Ever smell something and instantly remember a special moment? Maybe it’s the smell of rain on hot pavement that brings back your first date. Or the scent of your partner’s favourite shampoo that feels like a warm hug. Our sense of smell is closely linked to memories and feelings, creating invisible bonds with people and […]
Imagine catching a stranger’s scent that mirrors your favorite bottle exactly — the same top notes, the same dry-down, the same emotional pull. In the perfume world, “cloning” a fragrance (making a dupe or close copy) raises many of the same questions—about originality, value, and the rights of creators—that the phrase “clone controversy” evokes in […]
Did you know that 80% of skincare’s power comes from how you apply products? This might surprise you. But layering different concentrations is more than a trend. It’s a smart way to make your skincare and fragrances work better together. When you layer, you put the thinnest products first and the thickest last. This order […]
Ever caught a scent and felt instantly taken back to a special moment? Maybe the smell of fresh rain reminds you of playing as a child. Or the sweet scent of jasmine brings back memories of a summer trip. Fragrance has a special power to connect with our feelings, marking our lives in a unique […]
Ever thought about how the scent you wear reveals your true self and how you connect with others? In today’s world, expressing yourself is key. The science of self-discovery through fragrance is at the forefront. Fragrances do more than just smell good. They show who we are and can even lift our mood. From Tom […]
